ABOUT REDBACK

Many people know Altronics as a ‘dealer’ for Redback® products, however, this is a misconception – we are in fact the manufacturer! Since 1974 we have been manufacturing Redback® public address products in Perth, Western Australia. Whilst many of our competitors have shifted production off shore we take pride in supplying the pro audio industry with innovative Australian Made product, offering superior performance, reliability, warranty & long term service support.

Our close cooperation with leading sound system contractors has enabled us to incorporate many distinctive sought after features not always available with imports.

We include comprehensive parts and labour warranty of 10 years on Australian made Redback amplifier product with 5 years on PA speakers.

Our History

In 1974 Jack O’Donnell founded a company with the aim to bid for WA government tenders for public address systems. This work gradually grew into a full manufacturing operation for “Redford” amplifiers and speakers. Upon moving to new premises on Roe St in 1986, the brand was relaunched as “Redback”. The production department has grown over the years to occupy a huge floor area, employing a team of assembly builders.

We have resisted the temptation to move offshore by offering better quality and more innovative products. Our Perth manufacturing facility produces the Redback PA range, One-Shot speaker range, Dynalink AV wallplates, DIY enthusiast kits and 19” rack frame products. We strive to support local suppliers wherever possible in our supply chain, helping Australia’s manufacturing industry.

A Leading Innovator

Altronics has always strived to innovate within the public address audio industry, aiming to solve the problems of installers and consultants to reduce installation time. The One-Shot speaker revolutionised the way ceiling speakers are installed into ceiling tiles.  The latching snap-fit design installed in seconds, securing the speaker in place without the need for screws or clips – saving countless hours of installers time and money. At the time of release, the One-Shot speaker & grille combination was the fastest to install in the world, and we are confident to this day that no other design has bettered it. We have since gone on to sell over 3 million units of the One-Shot!

Redback amplifiers and mixers have also undergone a steady evolution as trends within the public address industry have emerged. The aim of Redback’s designers has been to allow set up of all features without the need to lift the lid, making it easy for changes in set up after the amplifier has been bolted into the rack.

We remain confident that Redback’s long term performance and reliability, together with our industry leading warranty, more than compensate for any additional cost over quite often inferior imported products.

Redback perth amplifier production floor
The Redback Amplifier Production Floor
Milestones

Brief History of Our Company

1974

Company Founding.

Jack O’Donnell starts a new business in Perth, building small commercial amplifiers in the suburb of East Perth under the name of Ampac Industries (this company still operates to this day!).

1976

Altronics store opens in Stirling St. The business branches out into retail electronics while maintaining its core manufacturing of PA products.

1982

The locally designed and manufactured Redford A 2000 model is released, a low cost 100V amplifier which became a staple of PA installers around Australia.

1986

Altronics moves to 174 Roe St, Perth with a retail showroom, warehousing operations & production facility.

2000

After several years of R&D and consultation with the pro sound industry,  the 4th generation of Redback and Redford amplifiers is released, dubbed the “Phase 4” series.

2004

Altronics builds new Sydney distribution centre & retail store in Auburn.

2005

Altronics opens new Melbourne distribution centre & retail store in Springvale

June 2011

Altronics opens new warehouse & retail store in Balcatta, WA.

September 2011

Redback releases new audio matrix mixer series.

January 2012

Renovations at the Roe St head office allows production to facility double in size.

August 2012

Altronics opens Brisbane warehouse.

September 2012

The 5th Generation of Redback amplifiers is released, predictably named the ‘Phase5’.

December 2012

Altronics opens new retail store in Cannington, WA.

December 2014

Altronics opens new retail store in Virginia QLD.

March 2017

The Redback One-Shot becomes approved for AS ISO7240 installations in Australian buildings.

December 2017

Altronics opens two new retail stores in WA

August 2018

Altronics opens second store in Victoria at Airport West.

November 2018

Altronics opens first store in Adelaide.

January 2019

Redback production department moves to Balcatta. Doubling its previous floor area.

2024

Redback celebrates 50 years in business.